Titlebook: Digital Marketing Technologies; Hashem Aghazadeh,Mozhde Khoshnevis Textbook 2024 The Editor(s) (if applicable) and The Author(s), under ex

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Digital Marketing Analysis and Strategynd principles that should be considered during the analysis. Next, we talk about various objectives of digital marketing which are considered as the basis of formulating strategies. Then, we discuss digital marketing strategies and the necessary decisions that should be made while formulating these strategies.

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ction, and shopping experiences. It critically examines and argues that digital marketing has become popular among businesses as they areattempting to serve their customers better by taking advantage of using digital marketing technologies (marketchs). .978-981-97-0606-8978-981-97-0607-5

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Textbook 2024the digital and physical worlds. It not only explores digital marketing fundamentals, analysis, strategy, practices, and implementation but also explains the applications and relationships of marketing technologies (martechs) with digital marketing; as well as offers several real cases of practicing

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Digital Marketing Fundamentalstegy; digital marketing implementation; digital marketing management models such as SOSTAC marketing planning model and RACE framework for digital marketing; digital marketing versus traditional marketing; and future of digital marketing.

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Marketing Technologies (Martechs)hen, we will relate marketing technologies with marketing generations and explain their applications in the latest generations. Finally, we will discuss the application of marketing technologies for special circumstances, especially the COVID-19.

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