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派博传思国际中心 »期刊书目

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Titlebook: Digital Marketing Technologies; Hashem Aghazadeh,Mozhde Khoshnevis Textbook 2024 The Editor(s) (if applicable) and The Author(s), under ex

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发表于 2025-3-21 16:34:38 | 显示全部楼层 |阅读模式
书目名称Digital Marketing Technologies
编辑Hashem Aghazadeh,Mozhde Khoshnevis
视频videohttp://file.papertrans.cn/280/279547/279547.mp4
概述Discusses marketing technologies and artificial intelligence.Fills the gap in the recent development in marketing.Introduces the whole technologies that can be applied in marketing
图书封面Titlebook: Digital Marketing Technologies; Hashem Aghazadeh,Mozhde Khoshnevis Textbook 2024 The Editor(s) (if applicable) and The Author(s), under ex
描述.This book argues that digital marketing should benefit from emerging technologies to result in sustainable competitive values for businesses in both the digital and physical worlds. It not only explores digital marketing fundamentals, analysis, strategy, practices, and implementation but also explains the applications and relationships of marketing technologies (martechs) with digital marketing; as well as offers several real cases of practicing marketing technologies. It carefully describes how modern businesses offer their value propositions both digitally and physically applying emerging technologies specifically marketing technologies (martechs) and how consumers are using these new technologies particularly artificial intelligence (ChatGPT/ OpenAI). It investigates why consumers are so intrigued and interested in digital relationships, interaction, and shopping experiences. It critically examines and argues that digital marketing has become popular among businesses as they areattempting to serve their customers better by taking advantage of using digital marketing technologies (marketchs). .
出版日期Textbook 2024
关键词Digital Marketing; Marketing Technology; Marketing Analytics; Marketing Intelligence; Digital Business; D
版次1
doihttps://doi.org/10.1007/978-981-97-0607-5
isbn_softcover978-981-97-0606-8
isbn_ebook978-981-97-0607-5
copyrightThe Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Singapor
The information of publication is updating

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发表于 2025-3-21 23:53:01 | 显示全部楼层
Digital Marketing Analysis and Strategynd principles that should be considered during the analysis. Next, we talk about various objectives of digital marketing which are considered as the basis of formulating strategies. Then, we discuss digital marketing strategies and the necessary decisions that should be made while formulating these
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Martechs and Digital Marketing+ (Types of Digital Marketing)ital B2B marketing, digital relationship marketing, digital guerrilla marketing, innovative and entrepreneurial marketing, mobile marketing, database marketing, content marketing, social media marketing, affiliate marketing, search engine marketing and digital sensory marketing.
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发表于 2025-3-22 13:39:09 | 显示全部楼层
https://doi.org/10.1007/978-3-476-00211-2latforms for developing digital marketing. Then, we explain digital marketing management, including digital marketing analysis; digital marketing strategy; digital marketing implementation; digital marketing management models such as SOSTAC marketing planning model and RACE framework for digital mar
Kinetic
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发表于 2025-3-22 20:07:17 | 显示全部楼层
K. R. Bachmann,N. Brügmann,S. Simonnd principles that should be considered during the analysis. Next, we talk about various objectives of digital marketing which are considered as the basis of formulating strategies. Then, we discuss digital marketing strategies and the necessary decisions that should be made while formulating these
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发表于 2025-3-22 23:33:42 | 显示全部楼层
https://doi.org/10.1007/978-3-476-00211-2Second, we will define marketing technology and describe its 4Ps as necessary elements which help marketing technologies to be realized practically. Then, we will relate marketing technologies with marketing generations and explain their applications in the latest generations. Finally, we will discu
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Biological Activity in Weathering,ital B2B marketing, digital relationship marketing, digital guerrilla marketing, innovative and entrepreneurial marketing, mobile marketing, database marketing, content marketing, social media marketing, affiliate marketing, search engine marketing and digital sensory marketing.
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