Titlebook: Differential Games in Marketing; Steffen Jørgensen,Georges Zaccour Book 2004 Springer Science+Business Media New York 2004 Advertising.gam

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https://doi.org/10.1007/978-3-319-57496-7have been concerned with a range of topics in strategic pricing: new product pricing, entry problems, the effects of cost experience on optimal pricing policies, as well as pricing in distribution channels. The need for a dynamic approach when analyzing real world marketing problems essentially stems from the presence of two phenomena, . and ..

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Thomas de Graaff,Caroline Rodenburg a static or a period-by-period approach. In this regard, the use of differential games has been a significant contribution to marketing science literature (Rao (1990), Erickson (1992)). Over the last 25 years, an important stream of research on the optimal planning of marketing efforts in competiti

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https://doi.org/10.1007/978-3-7908-1972-4nt to look at a normal form representation of the game. It turns out that the latter can be analyzed by techniques of optimal control theory (typically, the maximum principle and Hamilton-Jacobi-Bellman equations of dynamic programming). In a noncooperative game, given the other players’ choice of s

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https://doi.org/10.1007/978-3-319-57496-7selling. The planning of advertising involves a number of decisions concerning advertising budgets, media and copy selection, and the timing of advertising efforts. A key empirical issue here is to ascertain the effects of advertising media and copy.

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https://doi.org/10.1007/978-3-319-57496-7continuous time. The result is a rich theory which explains a variety of dynamic patterns of pricing … ”. ., where applications of differential games have been concerned with a range of topics in strategic pricing: new product pricing, entry problems, the effects of cost experience on optimal pricin

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The Role of Railways in Rural Developmentrketing variables, for example, production, inventories, investments, and financing. Other works study multiple marketing instruments (notably the price-advertising interaction). This chapter discusses the following topics:

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Advertising Models,selling. The planning of advertising involves a number of decisions concerning advertising budgets, media and copy selection, and the timing of advertising efforts. A key empirical issue here is to ascertain the effects of advertising media and copy.