Titlebook: Developing International Strategies; Rudolf Grünig,Dirk Morschett Book 2017Latest edition The Editor(s) (if applicable) and The Author(s),

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Determining Suitable Location-Operation Mode Combinationsng from an independent foreign manufacturer, sourcing from a foreign contract manufacturer and establishing own production abroad. Finally, a process to determine suitable location-operation mode combinations for the selected activity bundles is presented.

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Reasons for the Internationalization of Companiesternationalization. They are examined in Sect. 4.3. Finally, useful explanations of individual aspects of internationalization are introduced in Sect. 4.4: the theory of comparative advantages, economies of scale and the OLI paradigm. These ideas are outlined in the final part of this chapter.

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Introduction: Growing Up in the Risk Societyortfolio analysis provides a picture of the current situation. An extended version of the Ansoff matrix enables to identify growth opportunities in a systematic way. Finally, the different opportunities for growth are compared. This comparison shows that geographic diversification through the development of new markets is an attractive option.

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General Strategic Planning as the Starting Point for Going International for Production and Sourcinghelp of activity-based costing is looked into. Finally, the options available to a company to reduce costs, are described and assessed. The assessment shows that there is great potential for cost reduction through the relocation of production and sourcing to low cost countries.

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