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Titlebook: Developing International Strategies; Rudolf Grünig,Dirk Morschett Book 2017Latest edition The Editor(s) (if applicable) and The Author(s),

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发表于 2025-3-21 18:57:01 | 显示全部楼层 |阅读模式
书目名称Developing International Strategies
编辑Rudolf Grünig,Dirk Morschett
视频videohttp://file.papertrans.cn/270/269751/269751.mp4
概述Offers comprehensive guidance for strategic planning and internationalization.Provides hands-on recommendations for developing strategies and implementation program.Explains step-by-step planning proc
图书封面Titlebook: Developing International Strategies;  Rudolf Grünig,Dirk Morschett Book 2017Latest edition The Editor(s) (if applicable) and The Author(s),
描述.This book focuses on the development of strategies for the successful internationalization of large and medium-sized companies. Becoming international offers important opportunities for companies of all sizes, but in an increasingly complex environment, the strategic planning involved is also a challenge. The book addresses this, putting forward suggestions that allow large and medium-sized companies to profit from internationalization. ..After a comprehensive introduction to internationalization and strategic planning, the authors make clear recommendations, suggesting detailed processes for developing international strategies. The book distinguishes between going global for new markets and internationalizing production and sourcing. For both, the book proposes procedures for performing meaningful strategic analyses and for developing successful international strategies. Lastly, it highlights the challenges faced by international companies and discusses useful decision processes. ..The book offers valuable insights for company executives, participants in Executive MBA programs, and master’s students..
出版日期Book 2017Latest edition
关键词Globalization; International Strategies; Internationalization; Market Entry Strategies; Strategic Planni
版次2
doihttps://doi.org/10.1007/978-3-662-53123-5
isbn_softcover978-3-662-57116-3
isbn_ebook978-3-662-53123-5
copyrightThe Editor(s) (if applicable) and The Author(s), under exclusive license to Springer-Verlag GmbH, DE
The information of publication is updating

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发表于 2025-3-21 21:37:16 | 显示全部楼层
Facts and Figures About Internationalization at the Company Leveleral Institute of Technology in Zurich is presented which gives a broad view of internationalization. Then, economic internationalization is looked at. To do so, export, import and FDI figures are considered. The internationalization of the economy has many facets and reasons. This is shown with the
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General Strategic Planning as the Starting Point for Going International for New Marketse markets of many Western European and North American companies are saturated. As new competitors from emerging markets are entering these markets, competitive intensity is high. Entry into growing markets, especially in emerging countries, represents a way to create a future for the company. This c
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General Strategic Planning as the Starting Point for Going International for Production and Sourcing effective way to reduce costs is to relocate production or sourcing to a country with lower costs. This chapter shows, how general strategic planning can lead to the need to analyze possibilities for relocating production and sourcing activities. First, the value chain analysis is presented. This a
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Determining the Market Entry Modese. indirect export, export, indirect production in the target market through contractual agreements, and own production in the target market, and illustrated with the help of concrete examples. Finally, a process to determine market entry modes is recommended.
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