Titlebook: Developing Innovative Organizations; A roadmap to boost y Benoît Gailly Book 2011 Benoît Gailly 2011 entrepreneur.innovation.money.organiza

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https://doi.org/10.1057/9780230235410efore the Second World War. The first automated mobile phone service was developed by Ericsson in the 1950s, and the first modern cell phone was sold by Motorola in the 1970s. Both firms then developed many new products, in particular sophisticated handsets, based on their technology and engineering skills.

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https://doi.org/10.1057/9780230235410ctric car sales peaked just before the First World War. Infrastructure and public perception problems, combined with new combustion-engines technologies (less noisy, easier to start and more powerful) and increased availability of cheap oil then led the combustion engine to become the focus of car companies’ strategy.

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Understanding innovationefore the Second World War. The first automated mobile phone service was developed by Ericsson in the 1950s, and the first modern cell phone was sold by Motorola in the 1970s. Both firms then developed many new products, in particular sophisticated handsets, based on their technology and engineering

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Why worry? The case for innovationctric car sales peaked just before the First World War. Infrastructure and public perception problems, combined with new combustion-engines technologies (less noisy, easier to start and more powerful) and increased availability of cheap oil then led the combustion engine to become the focus of car c

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Strategy: how and how much to innovateompeted to offer the best connections and the best in-flight experience, in particular to high-margin (less price-sensitive) business customers. Hence most airlines used a similar strategy, based on vertical integration and multiple connections offered through their base airport (the hub). The indus

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