Titlebook: Designing the Music Business; Design Culture, Musi Guy Morrow Book 2020 Springer Nature Switzerland AG 2020 Music Business.Popular Music.Gr

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Guy MorrowUses case studies of well-known international artists as an entry point for readers to grasp key theoretical concepts and ideas.Presents unique firsthand observations of music video production and gra

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Music Business Researchhttp://image.papertrans.cn/d/image/269060.jpg

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Designing the Music Business: Design Culture, Music Video and Virtual Reality,erest in the music business and its future. These questions are designed to outline why I use design culture theory rather than other options: Why design culture and not branding? How does design culture relate to organisational culture in the music business? How does design culture relate to deal making in the music business?

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Designing the Music Business: Design Culture, Music Video and Virtual Reality,erest in the music business and its future. These questions are designed to outline why I use design culture theory rather than other options: Why design culture and not branding? How does design culture relate to organisational culture in the music business? How does design culture relate to deal m

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Music Video Production,roduce and use music videos. Through reflections on my involvement in the production of Australian musician Emma Louise’s music video for her song ‘Mirrors’ (2013), as well as a digital ethnographic study of 60 music videos that Jefferton James directed between 2012 and 2018, this chapter builds on

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