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Titlebook: Decoding Women’s Magazines; From Mademoiselle to Ellen McCracken Book 1993 Ellen McCracken 1993 Acquisition.Advertising.consumer.minority.s

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Reaching Minority Women: Language, Culture, and Politics in the Service of Consumerismese publications are difficult to find outside areas with large minority populations. These magazines are important, however, because they reach a substantial, growing sector with consumerist messages that are ostensibly personalized with the specific cultural heritage of minority groups. By harness
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Class Not Mass: Special-Interest Publications and Pseudo-Individualized Consumptionof readers that attract advertisers can be constituted both economically and thematically. The redesigned ., for example, focuses on monied consumers, while a magazine such as . concentrates its audience thematically, addressing women interested in losing weight. Magazines such as . and . seek diffe
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Conclusion: The Articulation of Desire and Consumerism in the Master Text that structures this pervasive form of gendered mass culture. Jameson’s insistence that the ideological and the utopian in cultural texts cannot be understood apart from one another is key to analyzing the cultural leadership that women’s magazines exercise. Compelling, but necessarily transitory p
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Ce Liu,Jenny Yuen,Antonio Torralbaneating the special linguistic techniques that writers use to communicate unique perceptions about reality, critical analysis privileges a certain body of texts which has come to be termed high culture. The choices critics have made about the objects they study — justified ideologically as the atten
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Density Evolution Under Delayed Dynamicsttention as she is drawn to the largest single group of magazines — the women’s publications. In contrast to the drab office surroundings that she has just left, the glamorous images are especially appealing: an executive woman typing at the beach on the cover of .; close-up shots of flawless, sophi
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