Titlebook: Decoding Women’s Magazines; From Mademoiselle to Ellen McCracken Book 1993 Ellen McCracken 1993 Acquisition.Advertising.consumer.minority.s

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混乱生活

The Cover: Window to the Future Selfsticated faces on the covers of . and .; three-quarter, middle-distance shots of the . and . models in evening attire; the impeccably appointed family room beneath the logo of .; and the perfectly prepared food on the cover of .. What do these diverse images of perfection have in common?

唤醒

Reaching Minority Women: Language, Culture, and Politics in the Service of Consumerisming selected elements of Black and Latino culture to a glamorized presentation of consumer goods, the magazines try to become lucrative enterprises through convincing readers to buy more. As a result, their commercial messages sometimes conflict with the positive elements of ethnic and racial pride they present.

exceptional

Class Not Mass: Special-Interest Publications and Pseudo-Individualized Consumptionrent classes but limit their audiences thematically and temporally, in conjunction with key life events. Some magazines concentrate their readers both economically and by topic: . and . focus on expensive food preparation, . on upscale home decoration, and .. on feminist topics viewed primarily from a white, middle-class perspective.

竞选运动

Absenteeism

Absenteeism

New Workers and Career Women: Tapping a New Generation of Spendersany magazines abandoned this drive for massive readership,. emphasizing instead their ability to reach special, affluent segments of the market; the new trend was to be a “class” rather than “mass” publication.

Lumbar-Spine

Acquisitions, New Launches, and Adaptations: Women’s Magazines Enter the 1990stelevision. But all except one of the modifications were rooted in the same cycle of publishing profit, advertising, and women’s role as primary purchasers that structures the women’s magazines studied here from the early 1980s.

Graphite

Ischemia

Ce Liu,Jenny Yuen,Antonio Torralbation due inherently great works — have frequently excluded from serious analysis the important artifacts of mass culture. In fact, however, the value judgments that privilege elite forms over the more widely consumed ones have constricted the understanding of culture and left vast areas of cultural production unexamined.