Titlebook: Data Mining with SPSS Modeler; Theory, Exercises an Tilo Wendler,Sören Gröttrup Textbook 20161st edition Springer International Publishing

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Univariate Statistics,called “scale type” of each variable. Therefore, it is important to assign the correct scale to the variables in the first place, before starting the analysis. In this chapter, the reader is familiarized with the concept of discrete and continuous variables. A procedure for determining the correct s

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Cluster Analysis,imilar objects. To do so, measures of similarity or dissimilarity are outlined..After finishing this chapter, the reader is able to ….Ultimately, the reader will be called upon to propose well thought-out and practical business actions from the statistical results.

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Classification Models,nds of areas and fields, such as Economics, Medicine, and Computer Science. For example, one classical use case in the online marketing sector is to decide if a customer should get a certain e-mail promotion, as he or she is likely to respond to it. Classification models are the mathematical tool to

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Appendix,hich involves familiarizing with the meaning of the different variables in the dataset. This chapter lists all datasets used in this book together with an explanation of their background as well as a description and the meaning of the different variables included.

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