Titlebook: Data Mining for Managers; How to Use Data (Big Richard Boire Book 2014 Palgrave Macmillan, a division of Nature America Inc. 2014 big data.

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,Hints for the user of “CMEA Data”,pic. The explosive growth of data has certainly fuelled the need for more discussion on this topic, yet, minimal content has been actually devoted to the topic of data. The focus of the book is on data and its use in shifting the key levers of your business, and to ultimately understand how this dri

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,Hints for the user of “COMECON DATA”,odel for new Telco customers. Data mining can also be used to develop overall strategies, such as a broad segmentation strategy. At an even more general level, data mining an be used to determine whether the deployment of a CRM program makes sense

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https://doi.org/10.1057/9781137415141to segmentation. There are practical approaches and also scientific ones to segmentation. Rather than simply choosing to adopt one approach over the other, the correct approach will depend on the complexity of the given customer base and on the requirements of the current business challenge. For ins