书目名称 | Data Mining for Managers | 副标题 | How to Use Data (Big | 编辑 | Richard Boire | 视频video | | 概述 | This book will help marketing executives, brand managers and IT professional understand what BIG DATA means and how to capture it in a way that is useful for marketing.It explains how the marketing fu | 图书封面 |  | 描述 | Big Data is a growing business trend, but there little advice available on how to use it practically. Written by a data mining expert with over 30 years of experience, this book uses case studies to help marketers, brand managers and IT professionals understand how to capture and measure data for marketing purposes. | 出版日期 | Book 2014 | 关键词 | big data; brand; CRM; data mining; evaluation; growth; Information Technology (IT); marketing; social media; | 版次 | 1 | doi | https://doi.org/10.1057/9781137406194 | isbn_softcover | 978-1-349-48786-8 | isbn_ebook | 978-1-137-40619-4 | copyright | Palgrave Macmillan, a division of Nature America Inc. 2014 |
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