Titlebook: Chinese Firms in the Global Market; Understanding the De Maria Altamira Book 2024 The Editor(s) (if applicable) and The Author(s), under ex

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书目名称Chinese Firms in the Global Market影响因子(影响力)学科排名




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书目名称Chinese Firms in the Global Market网络公开度学科排名




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书目名称Chinese Firms in the Global Market被引频次学科排名




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书目名称Chinese Firms in the Global Market年度引用学科排名




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书目名称Chinese Firms in the Global Market读者反馈学科排名

Trigger-Point

labyrinth

,China’s Institutional Framework, Capabilities, and Internationalisation Strategies of Chinese Multiional Theory and (ii) The Resource-Based View (with a focus on marketing capabilities), in addition to Outward Foreign Direct Investment (OFDI) theories that are introduced and critically analysed in order to understand Chinese internalisation processes. The chapter also highlights the main gaps fou

FECK

噱头

,A Narrative Analysis of Chinese Managers’ Personal Experiences,nalysis is divided into two main parts following the structure of the stories told by participants. It starts with an analysis and assessment of the capabilities developed in the domestic market and continues with the ones developed abroad, in the EU in particular. The chapter adopts an inductive ap

Digitalis

A Framework to Understand the Development of Capabilities of Chinese Multinationals,r develops and explains a framework to assess the definition, development, and application of two marketing capabilities that are relevant to the Chinese business and institutional environment, the adaptive capability, and the resource-bridging capability. The framework, which represents the main fi

Digitalis

Contributions of the Study,nstitutional Theory and Institutional Theory in China, as well as to the Resource-Based view of the firm and capability building. At the end of the chapter, an implication for the international marketing literature is also discussed.

轻快带来危险

,Practical Implications in Today’s Business Context and Concluding Remarks,e author discusses the current business scenario as well as the future challenges for Chinese companies with a focus on today’s geopolitical context. The chapter, and the book, finishes with the analysis of the limitations of the study, some areas for future research, and concluding remarks.

Harness

一大块

,A Narrative Analysis of Chinese Managers’ Personal Experiences,apabilities developed in the domestic market and continues with the ones developed abroad, in the EU in particular. The chapter adopts an inductive approach and collects citations from the interviews to support the analysis. A summary of the findings is provided at the end of each section.