书目名称 | Customer Value Generation in Banking |
副标题 | The Zurich Model of |
编辑 | Stefanie Auge-Dickhut,Bernhard Koye,Axel Liebetrau |
视频video | |
概述 | Offers a framework for the development of business models of banks.Shows how customer value is created in banks, focusing on the Zurich model.Includes an exclusive chapter on systemic change managemen |
丛书名称 | Management for Professionals |
图书封面 |  |
描述 | .The banking sector is undergoing a process of fundamental transformation – mainly due to the challenges of digitalization, insistent customers, regulation and a volatile economic environment. This book provides an in-depth understanding of the underlying logic of 21st century’s banking environment and helps to develop a roadmap for the successful transformation of contemporary business models. The authors introduce the ‘Zurich model for a customer-centric banking architecture enabling the reader to develop a sustainable business model which copes with the challenges of this information age. They identify customer behavior traps in such an environment; introduce adequate strategic instruments and cornerstones for providing added value through financial services, and provide core factors for conducting a successful transformation process. . |
出版日期 | Book 2016 |
关键词 | Banking innovation; Banking strategy; Business models; Change management; Customer value; Financial innov |
版次 | 1 |
doi | https://doi.org/10.1007/978-3-319-19938-2 |
isbn_softcover | 978-3-319-36879-5 |
isbn_ebook | 978-3-319-19938-2Series ISSN 2192-8096 Series E-ISSN 2192-810X |
issn_series | 2192-8096 |
copyright | Springer International Publishing Switzerland 2016 |