| 书目名称 | Customer Relationship Management | | 副标题 | The Ultimate Guide t | | 编辑 | SCN Education B.V. | | 视频video | http://file.papertrans.cn/242/241617/241617.mp4 | | 概述 | The ultimate handbook! | | 丛书名称 | XHOTT Guide | | 图书封面 |  | | 描述 | The rules change when the tools change Generating traffic to a website and catching the interest of the visitor, in order to make him buy a product or a service, is within everyone‘s reach today. Intensive research, try outs and the learning experience of E-Commerce pioneers have helped to uncover the marketing & sales possibilities of the Internet. But now that we have customers visiting our site, how do we keep them coming back? How to get a clear profile of each customer, so we can give him (or her!) the service he‘s looking for? And offer him other products he could also be interested in? To achieve this, companies are increasingly turning to Customer Relationship Management: the concentration of sales, marketing and service forces by integrating all dataflows into one data warehouse, thus blending internal processes with technology. The right way to market, sell and service customers requires a different CRM strategy for every company. Some organizations that reengineered their CRM processes are reporting revenue increases of up to 50%, whereas others have had obtained minimal gains or no improvement at all. The difference between the success or failure of a CRM project lies | | 出版日期 | Book 2001 | | 关键词 | CRM; Call Center; Customer Relationship Management; Kundenorientierung; Marketing; Costumer Relationship | | 版次 | 1 | | doi | https://doi.org/10.1007/978-3-322-84961-8 | | isbn_softcover | 978-3-322-84963-2 | | isbn_ebook | 978-3-322-84961-8 | | copyright | Springer Fachmedien Wiesbaden 2001 |
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