Titlebook: Customer Relationship Management; Organizational and T Federico Rajola Book 2003 Springer-Verlag Berlin Heidelberg 2003 Business Intelligen

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A. J. Larner MA, MD, MRCP(UK), DHMSA, PhDe on the market in order to manage relationships with customers, maintain its market share and improve its market penetration; on the other hand the company needs to be efficient. This means that IT departments need to conduct careful evaluations of IT investments and projects, as it is very difficu

Pessary

A. J. Larner MA, MD, MRCP(UK), DHMSA, PhDer to maintain and enhance customer relationship. It is not only about seeking technically updated solutions: the practical issue is how to intervene in the bank’s business processes so as to turn banks into customer-centred organizations (Brown, 1999).

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CRM Project Organization in the Financial Industry,er to maintain and enhance customer relationship. It is not only about seeking technically updated solutions: the practical issue is how to intervene in the bank’s business processes so as to turn banks into customer-centred organizations (Brown, 1999).

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Organization of Knowledge Discovery and Customer Insight Activities,f spotting complex behaviour patterns and characteristics of the variables contained in the archives. Knowledge discovery processes and data mining systems can be used in a wide range of financial applications.

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A. J. Larner MA, MD, MRCP(UK), DHMSA, PhDToday’s companies operate within a complex economic environment featuring continuous and radical changes owing to the steady arrival of new kinds of competition.

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A. J. Larner MA, MD, MRCP(UK), DHMSA, PhDWith the spread of the customer-oriented approach, the old concepts of “mass production” and “mass marketing” are giving way to new business models, in which customer relationships are acquiring a leading role (Gilmore, Pine, 2000):