| 书目名称 | Customer Relationship Management | | 副标题 | Organizational and T | | 编辑 | Federico Rajola | | 视频video | | | 概述 | Contemplation of technology from an organizational and managerial perspective.Case studies illustrate the technologies employed, the change management and organizational topics companies have to deal | | 图书封面 |  | | 描述 | Companies and financial institutions are employing operational information systems in an efficient way. While they have consolidated a strong level of knowledge in management information systems, there is still a lack of knowledge on the right way to apply customer relationship management (CRM) systems under a business perspective. Most of the companies are still having problems in evaluating how CRM can meet with the expected results. The level of complexity is perceived both under a technological and organizational point of view. A complete innovation process and heavy change management initiatives should be ensured in order to have effective and successful systems. This book offers a solid theoretical and practical perspective on how to face CRM projects, describing the most appropriate technologies and organizational issues that have to be considered. Some explaining cases have been included as well. | | 出版日期 | Book 2003 | | 关键词 | Business Intelligence; CRM; Costumer Relationship Management; Customer Relationship Management; Customer | | 版次 | 1 | | doi | https://doi.org/10.1007/978-3-540-24718-0 | | isbn_softcover | 978-3-642-07885-9 | | isbn_ebook | 978-3-540-24718-0 | | copyright | Springer-Verlag Berlin Heidelberg 2003 |
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发表于 2025-3-21 17:01:28
