Titlebook: Customer Relationship Management; Concept, Strategy, a V. Kumar,Werner Reinartz Textbook 2018Latest edition Springer-Verlag GmbH Germany, p

Obvious

Concepts of Customer Valuey competitive and customers get increasingly demanding. In order to stay relevant, companies must create value . the customers while at the same time extracting enough value . them. Strategically implemented CRM is a key component to meet this challenge by balancing Customer Perceived Value and Comp

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中止

Implementing the CRM Strategylements of a CRM System such as the company to customer touch points that cover sales, marketing, and service functions, (2) ascertaining the ROI of the planned CRM initiative by considering the costs and implementation timeframe, and (3) the project and data requirements for the deployment of the C

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fertilizer

Customer Analytics Part IIthis differential resource allocation is the economic value of the respective customer to the firm. Thus, before one can start to manage customers, one must have developed a thorough understanding of how to compute the value contribution each customer makes to a firm. Various economic concepts and p

现实

Data Miningreaks down into five subsections: defining the business objectives, getting the raw data, identifying relevant variables, gaining customer insight, and acting. The discussion of these steps will help the reader understand the overall process of data mining. Furthermore, the process steps are illustr

Notorious

Using Databasesexplains customer databases by categorizing the types of databases, illustrating the benefits of marketing databases, and highlighting the uses of marketing databases. The chapter shows the different levels and methods of categorizing the databases by their respective main business function, informa

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euphoria

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