Titlebook: Customer Relationship Management; Concept, Strategy, a V. Kumar,Werner Reinartz Textbook 2018Latest edition Springer-Verlag GmbH Germany, p

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2192-4333 a detailed and conceptually sound insight into the field of CRM. The new edition provides an updated perspective on the latest research results and incorporates the impact of the digital transformation on the CRM domain..978-3-662-58554-2978-3-662-55381-7Series ISSN 2192-4333 Series E-ISSN 2192-4341

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Textbook 2018Latest editionion for advanced undergraduate students, master‘s degree students, and executives who want a detailed and conceptually sound insight into the field of CRM. The new edition provides an updated perspective on the latest research results and incorporates the impact of the digital transformation on the CRM domain..