Titlebook: Customer Processes in Business-to-Business Service Transactions; Janine Frauendorf Book 2006 Gabler Verlag | Springer Fachmedien Wiesbaden

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https://doi.org/10.1007/978-3-031-25248-8ed as they were generated from the research literature examined. The next step is now to design the research study accordingly so that the essential data can be collected. By means of gathering and analyzing that data, the chosen model can be tested in terms of fitness, suitability and applicability

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https://doi.org/10.1007/978-3-031-25248-8bed earlier serve different purposes: whereas the quantitative data of the survey is explicitly used to test the hypotheses, the data generated through content analysis and expert interviews supplies information to answer the research questions from a broader perspective and interpret the data in a

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Transaction cost theorymer process; thus, the theory embeds and governs both sides of the process. Therefore, with reference to the efficiency aspect of the service, the transaction cost theory not only represents the link between those two processes but it also offers an explanation of why they have to be understood as a

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Customer processesous discussion has merely referred to the supplier side of the service process (chapter 2) as well as the need for coordination activities between both sides which gives rise to transaction costs (chapter 3). Therefore, the customer process will now be treated. In that context, cognitive structures

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The conceptual modeled as they were generated from the research literature examined. The next step is now to design the research study accordingly so that the essential data can be collected. By means of gathering and analyzing that data, the chosen model can be tested in terms of fitness, suitability and applicability

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Methodologyducted at a preliminary research stage to help devise the research question and in order to test if a script construct can generally be assumed as existent. After that, the basic aspects concerning the main study and the study design will be described in detail. General research design elements such