Titlebook: Customer Co-Design; A Study in the Mass Stefan R. Thallmaier Book 2015 Springer Fachmedien Wiesbaden 2015 Business and Management.Customer

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Theoretical Underpinningperceived value from the process of co-design. Important benefits, as well as cost components, which are assumed to originate from the process of co-design, are introduced, based on a literature review of perceived value within the context of mass customization (.).

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Book 2015ion in the different stages of the co-design process. The research shows that customers’ value perception profits from varying levels of social presence throughout the co-design process. The work helps researchers and practitioners with surprising insights as well as hands-on recommendations to improve and adapt interfaces for customer co-design.

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2945-879X rs and practitioners with surprising insights as well as hands-on recommendations to improve and adapt interfaces for customer co-design.978-3-658-07525-5978-3-658-07526-2Series ISSN 2945-879X Series E-ISSN 2945-8803

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Structure of the Thesis-design in the mass customization industry. The overall structure follows the gradual research process conducted, hence each part represents one specific research step. On the next structural level, every . is divided into ., which - on the lowest hierarchical level - are divided into . and ..

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Theoretical Underpinningrelates to the characteristics of the customized product, which are expected to fit each customer’s personal needs. The second source concerns the process of co-design, which is an essential prerequisite to building and receiving the product. The current study focuses on the second source, i.e. the

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