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派博传思国际中心 »期刊书目

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Titlebook: Customer Centricity in New Product Development; Radical Customer Ori Ute Rademacher Book 2023 The Editor(s) (if applicable) and The Author(

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发表于 2025-3-21 19:00:00 | 显示全部楼层 |阅读模式
书目名称Customer Centricity in New Product Development
副标题Radical Customer Ori
编辑Ute Rademacher
视频videohttp://file.papertrans.cn/242/241580/241580.mp4
概述Using consumer psychology to design customer-oriented products in agile times.For analog and digital products, b2b customers and consumers.With field-tested tips, inspiring techniques, formulation exa
丛书名称essentials
图书封面Titlebook: Customer Centricity in New Product Development; Radical Customer Ori Ute Rademacher Book 2023 The Editor(s) (if applicable) and The Author(
描述The pressure on companies to innovate is increasing. Market conditions are becoming more volatile. The number of competitors is increasing. New business models are upsetting old structures. And customers are increasingly well informed and digitally connected. Only offers that provide comprehensible and credible solutions for a company‘s own pain points can prevail..
出版日期Book 2023
关键词Consumer Psychology; New product development; Consumer Centricity; Product concepts; Innovation; Customer
版次1
doihttps://doi.org/10.1007/978-3-662-67697-4
isbn_ebook978-3-662-67697-4Series ISSN 2197-6708 Series E-ISSN 2197-6716
issn_series 2197-6708
copyrightThe Editor(s) (if applicable) and The Author(s), under exclusive license to Springer-Verlag GmbH, DE
The information of publication is updating

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发表于 2025-3-21 23:20:45 | 显示全部楼层
Product Development in Agile Times,products are developed and optimised until they are ready for the market. In SMEs, innovation usually takes place along less formalised paths. Agile methods can help combine the advantages of both approaches.
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发表于 2025-3-22 09:50:12 | 显示全部楼层
,Customer Centricity—More Than just Customer Orientation,usinesses in Germany are better at this than large corporations. This is shown in a study by the Institute for SME Research, which examined the innovation activities of almost 1900 small and medium-sized family businesses.
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发表于 2025-3-22 14:40:22 | 显示全部楼层
Product Development in Agile Times,products are developed and optimised until they are ready for the market. In SMEs, innovation usually takes place along less formalised paths. Agile methods can help combine the advantages of both approaches.
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发表于 2025-3-23 05:51:53 | 显示全部楼层
Denis Leigh,C. M. B. Pare,John Marksproducts are developed and optimised until they are ready for the market. In SMEs, innovation usually takes place along less formalised paths. Agile methods can help combine the advantages of both approaches.
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