Titlebook: Customer Centric Support Services in the Digital Age; The Next Frontier of Jagdish N. Sheth,Varsha Jain,Anupama Ambika Book 2024 The Editor

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based on research from global experts..The book is a valuable resource for students and researchers keen on understanding the new digital landscape in customer service to develop, maintain, and enhance customer relationships..978-3-031-37099-1978-3-031-37097-7

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Customer-Centric Support Services in the Digital Erantage in the digital era. This chapter elaborates upon the key dynamics that enable an organisation to build customer-centric services across the phases of the customer journey – the pre-purchase, purchase, and post-purchase. Underlying most customer-centric initiatives is a focus on building custom

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Information as a Servicechannels that organisations use to make information available to consumers, which can be used for providing information to consumers, and the voice of customer (VoC) program, which is a repository of consumer information, can simultaneously serve as a source that can provide information to customer

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The Role of Service Design in Enhancing Marketing-Customer Service Collaborationomer experience has largely been a theoretical discussion with scant practical application. Accordingly, this study is built on two theoretical pillars of service design and customer experience. First, as part of a bigger project this chapter is a case study examining how the marketing team and cust

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Multichannel Consumer Service Integration of Recommendation Systemsch help predict customer wants by analysing their behaviour using customer preference data and help them provide recommendations online and offline. This process allows companies to offer better-personalised services to their customers and increase their profitability. Recommendations and RS are a c