Titlebook: Cultural and Social Influences on Consumer Behavior; Uncertainty Avoidanc Xuehua Wang Book 2023 The Editor(s) (if applicable) and The Autho

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Introduction,? Consumers are living in a world with conflicting information. Do such informational threats influence their green consumption tendency? And how to solve inter-client conflicts, as a special type of external threats? These are the major research questions that this chapter aims to develop.

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https://doi.org/10.1007/3-540-29947-5ith high uncertainty avoidance are proposed to display more superstitious buying tendency than those with low uncertainty avoidance. This effect is driven by state anxiety. Furthermore, the effect of uncertainty avoidance on superstitious buying would be stronger for consumers when their locus of co

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,Ausgewählte Konstruktionstheorieen,umption. Studies 1A and 1B aim to test the positive relationship between uncertainty avoidance and superstitious consumption, using different operationalizations of uncertainty avoidance and different measures of superstitious buying. Studies 2A and 2B attempt to test whether high uncertainty avoida

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,Ausgewählte Konstruktionstheorieen,scribe how their health was or will be affected by Covid-19 virus and rated purchase intention towards green products and green product buying behavior as well as writing down their thoughts on how health threats impacted their purchase of green products. Survey results indicated that health threats

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