Titlebook: Cultural and Social Influences on Consumer Behavior; Uncertainty Avoidanc Xuehua Wang Book 2023 The Editor(s) (if applicable) and The Autho

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书目名称Cultural and Social Influences on Consumer Behavior影响因子(影响力)




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书目名称Cultural and Social Influences on Consumer Behavior网络公开度学科排名




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书目名称Cultural and Social Influences on Consumer Behavior被引频次学科排名




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Theory and Proposition Development for External Threats and Green Consumption,

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Cultural and Social Influences on Consumer BehaviorUncertainty Avoidanc

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Book 2023udies have shedded light on how repeating rituals can affect consumers’ willingness to use the products involved in the ritual. Consumer behavior is complex. Consumers are surrounded with various external threats such as health, economic, and informational threats, while prior research has primarily

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Introduction,avoidance, as an important cultural dimension, affect superstitious consumption? Would rituals, as important cultural components, exert impact on consumer behavior? External threats, as important social influences, also affect consumer behavior. For instance, do health threats induce more green cons

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Literature Review,th, economic, and informational threats as well as superstitious consumption, green consumption and inter-client conflicts.  In addition, two surveys were conducted to provide examples of consumption rituals and inter-client conflicts, respectively.

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Theory and Hypothesis Development for Uncertainty Avoidance and Superstitious Consumption,ith high uncertainty avoidance are proposed to display more superstitious buying tendency than those with low uncertainty avoidance. This effect is driven by state anxiety. Furthermore, the effect of uncertainty avoidance on superstitious buying would be stronger for consumers when their locus of co

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Theory and Proposition Development for Repeating Rituals and Willingness to Use the Product,ritual. Specifically, it is proposed that repeating the youth ritual would enhance willingness to use the ritualized product. Goal progress illusion is proposed as the mediator and goal importance is proposed to moderate the focal relationship.

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Preliminary Evidence on Health Threats and Green Consumption,scribe how their health was or will be affected by Covid-19 virus and rated purchase intention towards green products and green product buying behavior as well as writing down their thoughts on how health threats impacted their purchase of green products. Survey results indicated that health threats