Titlebook: Cultural Policies in East Asia; Dynamics between the Hye-Kyung Lee,Lorraine Lim Book 2014 Palgrave Macmillan, a division of Macmillan Publi

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ce the various cultural identities. This chapter addresses how cultural policy and its new emphasis on multiculturalism have influenced the formation of national identity in the case of performing arts in Taiwan.

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rise of nation branding policy in South Korea within this context. The chapter views nation branding as part of the country’s active strategies to manage and survive the forces of economic globalization. Through cultivating a distinct message and impression of the country and improving its prestige