Titlebook: Cultural Perspectives in a Global Marketplace; Proceedings of the 2 Dheeraj Sharma Conference proceedings 2016 Academy of Marketing Science

GOAD

The Economic Front: From , to ,it to increase productivity and efficiency, and better meeting customer demand. This study, therefore, develops a Multi-Media Kiosk (MMK) adoption model to explain technology adoption behavior at retailer stores from the customer’s and employee’s perspectives. To support the conceptualization, the a

庄严

The Economic Front: From , to ,tions. Nonetheless, in international business research, the national settings in which companies act are typically operationalized on the basis of cultural conceptualization. Institutional theory claims that various aspects of a national environment are reflections of the institutional settings in a

欢呼

Testing the Association of Ethnic Identity and Acculturations measured the same construct of acculturation. Based on a survey of international students in Australia, this research finds that acculturation may have six or more factors that make up the construct.

杀子女者

Articulating the Meanings Attached to Collective Experiences of Ethical Consumption: A View from Spatute an exception. Researchers tend to employ the individual ethical consumer as unit of observation of their studies, ignoring that consumer decisions can often be projects carried out by groups, instead of single individuals.

厌烦

The Effect of Perceived Corporate Competencies on Onsumer Based Brand Equity: A Comparison between Dhe brand’s product categories and its impact on consumer based brand equity. Results indicate that some competencies have a transnational effect in several product categories, whereas several corporate competencies are identified to influence perception of product categories depending on the market.

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词汇记忆方法

Epilogue: The Birds of Rhiannon,Identification of the ubiquitous and regional cultural values in large countries like India can help in formulating nation wide and region specific marketing strategies. This paper unfolds the universal and unique regional cultural values across multicultural India, which would augment marketing strategies in this emerging market.

fertilizer

,The Domestic Front: Facing the ‘Tribunal’,The current study compared influences on young East and West German consumer purchasing decisions for electronic products. We found that the former West Germans are more likely to be influenced by opinions of others than East Germans. The influence of brand loyalty and negative attitudes toward advertising were the same for the two German groups.

缩影

,The Domestic Front: Facing the ‘Tribunal’,We propose a Web site engagement measurement, and study the influence of potential antecedents and consequences. Utilising partial least squares path modeling, we contrast a model with data obtained from respondents choosing a holiday in the Seychelles, on a Web site capable of tracing online within-page and within-site behaviour.

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