| 书目名称 | Cultural Heritage Marketing |
| 副标题 | A Relationship Marke |
| 编辑 | Izabella Parowicz |
| 视频video | |
| 概述 | Begins with a discussion on the applicability of marketing in the area of heritage conservation.Seeks to identify the behavioral traits of those involved in the heritage conservation service, to bette |
| 图书封面 |  |
| 描述 | .Providing an overview of the marketing principles and tools that pertain to the area of heritage conservation services, this book combines research and practice to offer an alternative to the classical transactional marketing approach. Instead, the author argues for the relationship marketing approach, promoted and adopted by the Nordic School of Service Marketing. Offering a startlingly rare, but logical and practical marketing approach, this book also provides food for thought for academics dealing with managerial and marketing aspects in the field of cultural heritage and cultural heritage services.. |
| 出版日期 | Book 2019 |
| 关键词 | Conservation Marketing; Management; Customer; Consumer Behaviour; Malta; relationship marketing; Nordic Sc |
| 版次 | 1 |
| doi | https://doi.org/10.1007/978-3-030-00287-9 |
| isbn_ebook | 978-3-030-00287-9 |
| copyright | The Editor(s) (if applicable) and The Author(s) 2019 |
发表于 2025-3-21 16:21:47
