书目名称 | Cultural Distance in International Ventures |
副标题 | Exploring Perception |
编辑 | Katiuscia Vaccarini,Francesca Spigarelli,Christoph |
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概述 | Draws on recent empirical data collected in the field as well as theoretical studies.Focuses on the main actors in international business scenarios and how they perceive cultural and legal differences |
图书封面 |  |
描述 | .This book uses the concepts of both cultural and psychic distance to analyse managers’ perceptions in international business settings, with a specific focus on European and Chinese ventures in the green technology industry. The key concept of ‘distance’ refers to the variations of cultures, languages, business practices, policies and regulations that distinguish different countries. Offering empirical case studies and theoretical refinements on how scholars can conceptualise and operationalise the psychic distance construct, the authors provide a comprehensive examination of European foreign direct investment (FDI) to China and Chinese FDI to Europe. Contributing to the Marie Curie scheme, Partnering Opportunities between Europe and China in the Renewable Energy and Environmental iNdustries (POREEN), this book is an invaluable read for managers and practitioners.. |
出版日期 | Book 2017 |
关键词 | international; managers; distance; culture; foreign direct investment; psychic distance construct; interna |
版次 | 1 |
doi | https://doi.org/10.1007/978-3-319-62193-7 |
isbn_softcover | 978-3-319-87253-7 |
isbn_ebook | 978-3-319-62193-7 |
copyright | The Editor(s) (if applicable) and The Author(s) 2017 |