| 书目名称 | Crisis Communication | | 副标题 | A Stakeholder Approa | | 编辑 | Martin N. Ndlela | | 视频video | | | 概述 | Examines theories of stakeholder management from a crisis management perspective and provides an overview of different approaches.Emphasises the need for a stakeholder-oriented approach to pre-crisis, | | 图书封面 |  | | 描述 | .This timely book explores crises as an inevitable part of modern society, which causes ramifications not only for organisations, but also for a diverse range of stakeholders. Addressing the need for organisations to be guided by a stakeholder-oriented approach throughout all phases of the crisis communication process, the author draws upon various business disciplines and covers the management of issues, risk, reputation and relationships. Covering all stages of crisis communication, from pre-crisis to post-crisis, stakeholder engagement is analysed through a series of case studies, with a particular focus on the role of social media. Scholars of corporate communications and business strategy will find this new book undoubtedly useful, and it will be of particular interest to those involved in crisis communication and management.. | | 出版日期 | Book 2019 | | 关键词 | Stategic communication; risk management; reputation management; public relations; organizational communi | | 版次 | 1 | | doi | https://doi.org/10.1007/978-3-319-97256-5 | | isbn_ebook | 978-3-319-97256-5 | | copyright | The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerl |
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发表于 2025-3-21 19:07:15
