书目名称 | Creative Marketing | 副标题 | An Extended Metaphor | 编辑 | Ian Fillis,Ruth Rentschler | 视频video | | 图书封面 |  | 描述 | Creative Marketing has been written in response to the continued failure to address the theory/practice gap in marketing management. The art world is full of creativity, yet existing marketing theory continues to prescribe formulaic, stepwise processes for marketing success. Rather than perpetuating the belief in the value of traditional marketing frameworks, this book draws on a diverse range of disciplines to inspire entrepreneurial thinking and practice among those marketers who wish to push the boundaries of knowledge and convention. Creative Marketing gets back to how best to support individuals as well as small, medium and micro-enterprises through new marketing approaches. | 出版日期 | Book 2006 | 关键词 | Advertising; marketing; marketing management; product development | 版次 | 1 | doi | https://doi.org/10.1057/9780230502338 | isbn_softcover | 978-1-349-52108-1 | isbn_ebook | 978-0-230-50233-8 | copyright | Palgrave Macmillan, a division of Macmillan Publishers Limited 2006 |
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