Titlebook: Creative Marketing; An Extended Metaphor Ian Fillis,Ruth Rentschler Book 2006 Palgrave Macmillan, a division of Macmillan Publishers Limite

形容词词尾

Kommunikationsmittel im Strommarkt and enrich theory? These are the questions we set out to answer in . We explore marketing from a creative standpoint. In order to do that, we take the simple premise that all theories of marketing are based on metaphor. Use of metaphor is a way of seeing and understanding in a distinctive way. Meta

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最小

Matthias Heining,Ralf Schünemann of research. A number of factors have contributed to the neglect of creativity as a research topic. One of them is the belief that creativity is a mystical phenomenon or spiritual process that does not fit with academic scrutiny. The early twentieth century schools of psychology such as structurali

比目鱼

Martin Kahmann,Roland Kleinknecht these notions in more detail whereby practitioners and theorists within marketing and the arts can learn from each other’s disciplines in order to form more appropriate understanding of marketing phenomena.

皮萨

翻动

Matthias Heining,Ralf Schünemannnd measurement. However, there are other traditions that can be traced back to a pioneering article by Kotier and Levy in 1969. These traditions broaden the marketing concept and establish criteria for knowledge in the discipline.

团结

Kommunikationsmittel im Strommarktio Serge Diaghilev, whose Ballets Russes redefined twentieth-century artistic collaboration and teamwork in its vital years (1909–1929), twenty-first century marketing needs its change champion. In those vital years, ballet was transformed into a modern, vibrant art. Diaghilev brokered remarkable ar

Tincture

https://doi.org/10.1057/9780230502338Advertising; marketing; marketing management; product development

antecedence

978-1-349-52108-1Palgrave Macmillan, a division of Macmillan Publishers Limited 2006

煤渣

Martin Kahmann,Roland Kleinknecht these notions in more detail whereby practitioners and theorists within marketing and the arts can learn from each other’s disciplines in order to form more appropriate understanding of marketing phenomena.