Titlebook: Creative Cost-Benefits Reinvention; How to Reverse Commo Christian Dussart Book 2010 Palgrave Macmillan, a division of Nature America Inc.

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o on the diagnosis of commoditization and the recommendations for creation of customer value. The common thread throughout this approach is the obsession with customer satisfaction, the search for a fair balance between the long and short term, and the will to reinvent business models by harnessing innovation.978-1-349-28971-4978-0-230-11463-0

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ommendations. Using concrete examples this book will help to change businesses approach by acting not only on the economic analysis presented, but also on the diagnosis of commoditization and the recommendations for creation of customer value. The common thread throughout this approach is the obsess

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An Integrated Set of New Business Logics ideas to action and present strategic recommendations on customer value creation, specifically how to develop it, how to translate it into a strong CVP, how to keep it relevant, and how to avoid leakage of value by determining where cuts will hurt customer perceptions.

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G. Langergraber,R. Haberl,J. Laberchnologies but also to the resulting radical behavioral and attitudinal changes among the customers. Companies must define their missions and activities in a new global, but still local, hypercompetitive environment.

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Re-Reinventing Business Modelschnologies but also to the resulting radical behavioral and attitudinal changes among the customers. Companies must define their missions and activities in a new global, but still local, hypercompetitive environment.

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