书目名称 | Creative Cost-Benefits Reinvention | 副标题 | How to Reverse Commo | 编辑 | Christian Dussart | 视频video | | 图书封面 |  | 描述 | This book puts the commoditization phenomenon under the microscope, laying out an economic analysis, followed by solutions and strategic recommendations. Using concrete examples this book will help to change businesses approach by acting not only on the economic analysis presented, but also on the diagnosis of commoditization and the recommendations for creation of customer value. The common thread throughout this approach is the obsession with customer satisfaction, the search for a fair balance between the long and short term, and the will to reinvent business models by harnessing innovation. | 出版日期 | Book 2010 | 关键词 | business; business model; business models; capitalism; money | 版次 | 1 | doi | https://doi.org/10.1057/9780230114630 | isbn_softcover | 978-1-349-28971-4 | isbn_ebook | 978-0-230-11463-0 | copyright | Palgrave Macmillan, a division of Nature America Inc. 2010 |
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