Titlebook: Creating and Delivering Value in Marketing; Proceedings of the 2 Harlan E. Spotts Conference proceedings 2015 The Editor(s) (if applicable)

Bernstein-test

Differentiation of Retailer Brand Buyers from Manufacturer Brand Buyers,tive of this research is to find out the differences between buyers of retailer and manufacturer brands. Demographic, attitude and behavioral characteristics of consumers were the key variable groups measured in this research. Female consumers preferring store brands were interviewed. Findings indic

colony

The Relationship Between Environment, Export Strategy Development Approaches and Export Performanceies are developed. Several scholars come to the view that modern firms that operate in dynamic and diverse business environments need to rethink the ways they develop their strategies and make the strategy process more adaptable and entrepreneurial. On the basis of this, our research explores the su

Verify

Commentary

炼油厂

Consumer Ethics of Minorities,l, active, passive and no harm. This research compares the consumer ethics of African American consumers with various national and international groups along the four dimensions of MVQ. 283 students from a historically black university participated in the study. The results show that African America