| 书目名称 | Creating and Delivering Value in Marketing |
| 副标题 | Proceedings of the 2 |
| 编辑 | Harlan E. Spotts |
| 视频video | |
| 概述 | Includes the full proceedings of the 2003 Academy of Marketing Science (AMS) Annual Conference.Offers cutting edge research and insights in the field of marketing.Includes contributions related to mar |
| 丛书名称 | Developments in Marketing Science: Proceedings of the Academy of Marketing Science |
| 图书封面 |  |
| 描述 | .Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the .Journal of the Academy of Marketing Science (JAMS). and .AMS Review.. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science. .This volume includes the full proceedings from the 2003 Academy of Marketing Science (AMS) Annual Conference held in Washington, D.C., entitled .Creating and Delivering Value in Marketing... |
| 出版日期 | Conference proceedings 2015 |
| 关键词 | Academy of Marketing Science; Customer Behavior; Marketing Research; Marketing Strategy; Marketing Theor |
| 版次 | 1 |
| doi | https://doi.org/10.1007/978-3-319-11848-2 |
| isbn_softcover | 978-3-319-38575-4 |
| isbn_ebook | 978-3-319-11848-2Series ISSN 2363-6165 Series E-ISSN 2363-6173 |
| issn_series | 2363-6165 |
| copyright | The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerl |
发表于 2025-3-21 18:40:06
