Titlebook: Creating Shared Value; Impacts of Nestlé in Asit K. Biswas,Cecilia Tortajada,Aishvarya Gupta Book 2014 The Author(s) 2014 Corporate Social

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Introduction,rship, both the company and the country have evolved very significantly. Some 50 years ago, very few people, if any, could have predicted that India would jettison its image of ‘Licence Raj’ and become an emerging economic world power. Neither would have they been able to foresee that Nestlé would b

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Moga Factory: The Beginning,factory in Moga, some 160 km northwest of Chandigarh, the capital of the state of Punjab, for approval by the Government of India. The formalities pertaining to the incorporation of an Indian company were successfully completed in 1959, in which Nestlé owned 90 % of the capital. Accordingly, in 1961

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The Key to Success: Agricultural Extension Services,ing the company’s supply base and in increasing productivity in the value chain, Nestlé and its supplying farmers have established a ‘community of interests’. The company encourages, supports and facilitates those factors necessary for its own successful operation. Nestlé’s Agricultural Extension Se

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Evolution of the Dairy Industry in Moga,a milkshed area for years. It developed, prepared and nurtured the growth of the dairy industry in the entire region. This was accomplished despite the fact that for the first two decades, pricing was Government-controlled and depended on cooperatives. In fact, because of Nestlé’s hard work over the

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