Titlebook: Creating Shared Value; Impacts of Nestlé in Asit K. Biswas,Cecilia Tortajada,Aishvarya Gupta Book 2014 The Author(s) 2014 Corporate Social

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Was bedeutet Periodenerfolgsmessung?,factory in Moga, some 160 km northwest of Chandigarh, the capital of the state of Punjab, for approval by the Government of India. The formalities pertaining to the incorporation of an Indian company were successfully completed in 1959, in which Nestlé owned 90 % of the capital. Accordingly, in 1961

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Ann-Kristin Achleitner,Christian H. Fingerle5–1966, shortly after its opening, when the farmers were encouraged by the Government to grow hybrid wheat and corn, which produced much higher yields. This intensification of agricultural production resulted into higher output even when land area cultivated augmented only marginally, and more impor

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Kreditkrise und Unternehmensfinanzierunging the company’s supply base and in increasing productivity in the value chain, Nestlé and its supplying farmers have established a ‘community of interests’. The company encourages, supports and facilitates those factors necessary for its own successful operation. Nestlé’s Agricultural Extension Se

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Kreditkrise und Unternehmensfinanzierungy. It has also made many of them loyal suppliers. As one farmer who was interviewed for this study said, “loyalty and trust have to be a two ways street”. Trust lies at the core of the community of interests Nestlé has established with Moga’s farmers. This trust and staunchness in the company can be

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