Titlebook: Creating Preschool Television; A Story of Commerce, Jeanette Steemers Book 2010 Palgrave Macmillan, a division of Macmillan Publishers Limi

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Spinning off Profits: Ancillary Exploitation and the Power of Retail,much broadcasters and producers emphasise the creative integrity, educational value and age-appropriateness of their preschool offerings, there are always suspicions among parents and cultural critics (see Engelhardt, 1986; Kline, 1993; Linn, 2004; Schor, 2004) that these shows are little more than

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Small Specifications for Tree Update, be more easily and cheaply dubbed than live action. These factors contribute to the global success of . preschool series, an aspect reinforced by technological advances, which allow content to be globally distributed.

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Wei Li,Yong Cui,Shengling Wang,Xiuzhen Chenghoots, Nick Jr., Playhouse Disney and Cartoonito (part of Cartoon Network). Focusing initially on the market, output, scheduling and expenditure, the chapter then examines the commissioning process and production from a broadcaster’s perspective, using interviews to establish the extent of their inv

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Nicolas Hoffmann,Birgit Hofmannibuted to $37.8bn in revenues in 2008 (Disney, 2008: 28). Similarly . and . are important contributors to Viacom’s $1.67bn in ancillary revenues, part of $14.6bn in revenues generated in 2008 (Viacom, 2008). The approach by the US conglomerates is exemplified by Disney’s integrated production and di

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Nicolas Hoffmann,Birgit Hofmannst on how ideas for preschool television are conceived and developed. Drawing on interviews and observations, primarily with British producers, it pinpoints how audience-centred, creative and commercial considerations take priority depending on different production circumstances. It then considers d

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