Titlebook: Create and Deliver a Killer Product Demo; Tips and Tricks to W Oscar Santolalla Book 2019 Oscar Santolalla 2019 Product demos.Sales demos.S

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You might be asking yourself these questions: Why a book about product demos? Why should I spend all this time rehearsing a product demo? Some people believe “I know my product very well. Therefore I can demo it successfully in any situation.”

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You have probably watched a trove of product demos, both live and online, and both good and bad. How many of them do you actually remember? Forget the funny failures. From how many of them do you clearly remember something great about the product? Why are few product demos remembered and the majority forgotten?

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At this point, your demo is already created, and you have a crafted a WOW moment and other key elements. Congratulations! You’re not done yet, though. Your preparation involves attention to a few extra details. Proper preparation will make things go smoother and will also reduce your stress as the presenter.

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You want your product to succeed, your business to flourish, and your ideas to conquer the world. Throughout this book you have heard stories of entrepreneurs, executives, and engineers, and learned that one of their best weapons for success was product demos.

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Introduction,Before cable TV, if you wanted to watch television, buying a TV receiver was not enough. You also needed to buy an aerial antenna, install it on your roof, and wire the antenna from the roof to the TV inside the house. It was a hassle.

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Killer Product Demos,You might be asking yourself these questions: Why a book about product demos? Why should I spend all this time rehearsing a product demo? Some people believe “I know my product very well. Therefore I can demo it successfully in any situation.”

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