Titlebook: Corporate Strategy; Theory and Practice Ulrich Pidun Textbook 2019 Springer Fachmedien Wiesbaden GmbH, part of Springer Nature 2019 busines

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Introduction,ompany. These are questions that should be addressed by the CEO of a company and her senior executive team, because they are critical questions for the future of the company and they are not addressed by other parts of the organization. The scope of the questions distinguishes corporate strategy fro

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Corporate Capabilities,t. Companies have the greatest potential to create long-term value for their stakeholders and the broader society if they are really good at what they are doing. Or as Aristotle put it: “Where your talents and the needs in the world intersect, there lies your vocation.” In this chapter, we will firs

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Transforming the Corporate Portfolio,t configuration of the portfolio. In many cases, reaching this target portfolio will require the divestiture of individual existing businesses and the growth into new businesses. We have already introduced acquisitions and alliances as two basic pathways of growth, as well as their specific advantag

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Corporate Parenting Strategy and Organization,arenting strategy, and how this parenting strategy can contribute to operationalizing corporate strategy. To this end, we will introduce six archetypes of parenting strategies and describe their respective strengths, weaknesses, and specific success factors. We will describe the key criteria for cho