| 书目名称 | Corporate Strategy |
| 副标题 | Theory and Practice |
| 编辑 | Ulrich Pidun |
| 视频video | http://file.papertrans.cn/239/238667/238667.mp4 |
| 概述 | Identifies and explains the key elements of corporate strategy.Explores the nature of strategy to maximize corporate advantage.Applies the experience of researchers, teachers, consultants and executiv |
| 图书封面 |  |
| 描述 | .This textbook offers a personal perspective on the broad and complex topic of corporate strategy. The book is structured to follow the journey of systematic corporate strategy development and implementation. ..“Corporate Strategy” presents frameworks and concepts for strategy development that have proven to be useful in corporate practice. The book covers the fundamental questions of daily strategy work and illustrates them with examples from real companies. It addresses all key elements of corporate strategy in a clear and systematic way:.• Corporate ambition and capabilities..• Corporate portfolio analysis.• Corporate growth and portfolio strategy..• Managing and transforming the corporate profile.• Corporate parenting strategy and organization..• Corporate financial strategy.• Corporate strategy process..The book serves not only as a practice-oriented textbook for students and teachers of corporate strategy, it also functions as a sophisticated handbook for practitioners who are responsible for developing and implementing effective corporate strategies. . |
| 出版日期 | Textbook 2019 |
| 关键词 | business strategy; corporate strategy; financial strategy; business strategy book; corporate strategy de |
| 版次 | 1 |
| doi | https://doi.org/10.1007/978-3-658-25426-1 |
| isbn_ebook | 978-3-658-25426-1 |
| copyright | Springer Fachmedien Wiesbaden GmbH, part of Springer Nature 2019 |
|Archiver|手机版|小黑屋|
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