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Titlebook: Corporate Strategy; Theory and Practice Ulrich Pidun Textbook 2019 Springer Fachmedien Wiesbaden GmbH, part of Springer Nature 2019 busines

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书目名称Corporate Strategy
副标题Theory and Practice
编辑Ulrich Pidun
视频video
概述Identifies and explains the key elements of corporate strategy.Explores the nature of strategy to maximize corporate advantage.Applies the experience of researchers, teachers, consultants and executiv
图书封面Titlebook: Corporate Strategy; Theory and Practice Ulrich Pidun Textbook 2019 Springer Fachmedien Wiesbaden GmbH, part of Springer Nature 2019 busines
描述.This textbook offers a personal perspective on the broad and complex topic of corporate strategy. The book is structured to follow the journey of systematic corporate strategy development and implementation. ..“Corporate Strategy” presents frameworks and concepts for strategy development that have proven to be useful in corporate practice. The book covers the fundamental questions of daily strategy work and illustrates them with examples from real companies. It addresses all key elements of corporate strategy in a clear and systematic way:.•           Corporate ambition and capabilities..•           Corporate portfolio analysis.•           Corporate growth and portfolio strategy..•           Managing and transforming the corporate profile.•           Corporate parenting strategy and organization..•           Corporate financial strategy.•           Corporate strategy process..The book serves not only as a practice-oriented textbook for students and teachers of corporate strategy, it also functions as a sophisticated handbook for practitioners who are responsible for developing and implementing effective corporate strategies. .
出版日期Textbook 2019
关键词business strategy; corporate strategy; financial strategy; business strategy book; corporate strategy de
版次1
doihttps://doi.org/10.1007/978-3-658-25426-1
isbn_ebook978-3-658-25426-1
copyrightSpringer Fachmedien Wiesbaden GmbH, part of Springer Nature 2019
The information of publication is updating

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书目名称Corporate Strategy影响因子(影响力)学科排名




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书目名称Corporate Strategy网络公开度学科排名




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书目名称Corporate Strategy被引频次学科排名




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书目名称Corporate Strategy读者反馈学科排名




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Corporate Portfolio Analysis, describe how to operationalize the different portfolio lenses and avoid typical pitfalls, and explain how to derive conclusions from the analysis for individual portfolio units as well as for the overall portfolio.
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Corporate Growth Strategy,d the core, and the different internal and external pathways for achieving growth. And finally, we will go into more detail and discuss the various levers to tap the growth potential within the existing portfolio as well as proven approaches for identifying, evaluating, and selecting growth options beyond the existing portfolio.
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