Titlebook: Corporate Strategy; W. Stewart Howe Textbook 1986Latest edition Macmillan Publishers Limited 1986 business.Corporate Strategy.management.s

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Assessment of the Business Environment and Resourcesvary with the time dimension adopted. This process of objective-setting constitutes the first step in the strategic decision-making sequence (see Table 1.2 on p. 8), and as a result of this process the firm arrives at an understanding of its short- and long-term goals. The objectives set by an organ

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Vertical Integrationto finished goods in the hands of the ultimate consumer. By this means two or more successive technologically distinct production or distribution processes are carried out by a single enterprise. We noted in Chapter 4 (see Table 4.1, p. 55) and in Chapter 7 that vertical integration constituted a si

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Diversificationover the past twenty or thirty years in this country has been a common strategy on the part of business organisations. Studies by economists relating to diversification have encountred a number of statistical problems in measuring the extent of this phenomenon and its trend over time. For example, S

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Acquisitions and Mergers the economy as a whole and for individual businesses. The first two data columns of Appendix Table 10A.1 show that in each year recently some 400 companies on average acquire a total of around 550 other businesses, with some 15 per cent of these acquired businesses constituting overseas acquisition

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