Titlebook: Coordinating Internet Sales with Other Channels; A Performance Measur Andreas Pinterits Book 2009 Gabler Verlag | Springer Fachmedien Wiesb

强化

烤架

Book 2009nels. Such coordinated sales channels certainly affect the internal organizational structure of such multichannel retailers. Adequate performance measurement systems are needed to manage the resulting risks (for example channel con?icts) and utilize possible synergy effects. In this book, a design o

Incisor

sales channels. Such coordinated sales channels certainly affect the internal organizational structure of such multichannel retailers. Adequate performance measurement systems are needed to manage the resulting risks (for example channel con?icts) and utilize possible synergy effects. In this book, a design o978-3-8349-0845-2978-3-8349-9950-4

muffler

indubitable

ARCH

Cumbersome

青少年

Summary and discussion of results,ed. A set of e-commerce relevant success factors was presented. The final part of the theoretical foundation of this work presented the discussion of multichannel-specific performance measures. These measures cover customer behavior and aim to capture the channel switching behavior of multichannel customers.

indignant

Summaries and critical commentary, a compact example system, which helps the reader understand the model. Nevertheless, a satisfying implementation in terms of completeness and practical usability would involve the implementation together with a real world company and is beyond the scope of this work.

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