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Titlebook: Coordinating Internet Sales with Other Channels; A Performance Measur Andreas Pinterits Book 2009 Gabler Verlag | Springer Fachmedien Wiesb

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发表于 2025-3-21 16:36:35 | 显示全部楼层 |阅读模式
书目名称Coordinating Internet Sales with Other Channels
副标题A Performance Measur
编辑Andreas Pinterits
视频videohttp://file.papertrans.cn/239/238039/238039.mp4
图书封面Titlebook: Coordinating Internet Sales with Other Channels; A Performance Measur Andreas Pinterits Book 2009 Gabler Verlag | Springer Fachmedien Wiesb
描述The continuinggrowth of global Internet usage has a remarkable impact on retailing businesses. Customers expect to do business not only through stationary sales channels, but also to order online, pushing companies to introduce e-commerce sales channels. The distribution of goods through newly introduced e-commerce sales channels offers retailers opportunities such as the cost-effective enlargement of their assortment and the attraction of new customers. However, it alsoimplicatesa number ofproblems. In the past, channel con?ictswere usuallyavoided byd- ferentiating the offerings of sales channels. Today, offerings are typically coordinated between a company’s e-commerce and other sales channels. In such cases, customers can seamlessly switch between different contact points during their buying process, for example they get the same products for the same price in the different sales channels. Such coordinated sales channels certainly affect the internal organizational structure of such multichannel retailers. Adequate performance measurement systems are needed to manage the resulting risks (for example channel con?icts) and utilize possible synergy effects. In this book, a design o
出版日期Book 2009
关键词Channels; E-Commerce; Internet Sales; Multi-Channel Retailing; PerformanceMmeasurement; Sales; internet
版次1
doihttps://doi.org/10.1007/978-3-8349-9950-4
isbn_softcover978-3-8349-0845-2
isbn_ebook978-3-8349-9950-4
copyrightGabler Verlag | Springer Fachmedien Wiesbaden GmbH, Wiesbaden 2009
The information of publication is updating

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发表于 2025-3-21 21:48:10 | 显示全部楼层
E-commerce multichannel retailing,way, and also have an e-commerce channel [StAL02]. On the e-commerce channel, products or services are sold over information networks like the Internet. Companies which operate both a web-based online channel and a channel with offline stores, also called “bricks . mortar” are often referred to as .
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Demonstration of the performance measurement system model,y of the performance measurement system. It does not give comprehensive instructions how the model has to be implemented. The implementation and introduction of a performance measurement system, in practice, will involve a number of necessary decisions and problems emerging through the complexity of
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,Archimedes’ Principle and Flotation,way, and also have an e-commerce channel [StAL02]. On the e-commerce channel, products or services are sold over information networks like the Internet. Companies which operate both a web-based online channel and a channel with offline stores, also called “bricks . mortar” are often referred to as .
发表于 2025-3-23 05:35:00 | 显示全部楼层
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