Titlebook: Contracts, Patronage and Mediation; The Articulation of Tuulikki Pietilä Book 2015 Tuulikki Pietilä 2015 development.industry.media.mediat

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Recent Industry Developments,l music repertoire. The recession that was felt in several corners of the world also affected the South African music market, through a decrease in disposable income. Other global factors, such as competing entertainment products (DVDs, digital games, mobile phones) and illegitimate copying and shar

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A Segmented Music Market and Attempts to Capture It,s, distribution networks, radio stations and programs, live music events and even wholesalers and retailers tend to focus on certain genres and audiences. This chapter explores the terms applied by the recording industry people for describing and discussing the segmented market. As with the other ma

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The Wholesaling and Retailing of Music,dominate the record distribution sector and the independent labels used their distribution services. When distributed by majors, small labels are, however, typically concerned about their products’ visibility because they believe the sales representatives foreground the majors’ own products. In addi

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Negotiating Value in the Music Chain,hese issues is to examine the recording industry as a value chain, where each stage of production adds to the final value, materialized as the price of the product. This approach to value does not, however, appear adequate in the case of many products and music especially. There are aspects of symbo

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Continuities in Patronage Arrangements,ures can be found both in the small labels and the bigger ones, including the majors. The record companies’ and labels’ representatives usually maintain that when making a contract, they always ask the artist to consult a lawyer before signing it. Not all artists are in a position to or have the fin

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A Segmented Music Market and Attempts to Capture It,population groups in the purchasing power levels, musical taste, music format use, as well as their geographical locations and access to and means of transportation. In addition to the ways of depicting the market, this chapter probes the record companies’ strategies for reaching out to the differen

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Continuities in Patronage Arrangements,t lawyer Mark Rosin explained that some of the new artists do consult him but in the case where the contract is being negotiated after the recording is done, the artist is in a weak bargaining position and often so anxious to get the record released that she or he is inclined to accept a contract wi