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Titlebook: Consumption and Advertising in Eastern Europe and Russia in the Twentieth Century; Magdalena Eriksroed-Burger,Heidi Hein-Kircher,Juli Book

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Sebastian Bräuer,Alexander Stiegerealthy entrepreneurs developed while a growing group of citizens was not able to make ends meet. Conspicuous consumption of Western luxury goods by a new economic elite became a signifier of how the state party distanced itself from the intrinsically socialist values of equality and social security.
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Der CFO als Finanz- und Kapitalmarktexperte,hival sources and oral history interviews conducted with former Soviet advertising specialists. Questions regarding the industry’s inner workings, its business networks, both within and without the structures of state, and the employees’ incentives to engage in this economic sector are explained.
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Matthias J. Rapp,Axel Wullenkord to trump quality, product manipulation to drive dependency did not have the same influence. Different attitudes toward advertising and product manipulation held sway, though they did not entirely stop marketing. Investigating the differences of the Soviet smoking experience reveals the varied ways
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Handmade by Peasants for Metropolitan Consumers: Textiles, Social Entrepreneurship, and the Austro-Hhese initiatives by state institutions, members of the nobility, and wealthy industrialists combined commercial interests with the charitable objective of halting rural exodus and granting social relief to people experiencing poverty. Facing economic decline and competition from cheaper commodities
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German Advertisements in the Late Russian Empire as a Reflection of Consumer Policies, Culture, and ent and artistic forms, despite the fact that perspectives on mental and cultural history are particularly suitable for reconstructing and analyzing the consumer culture and communication processes in the multiethnic and multilingual Russian Empire through the prism of an interregional comparison. T
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