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Titlebook: Consumption and Advertising in Eastern Europe and Russia in the Twentieth Century; Magdalena Eriksroed-Burger,Heidi Hein-Kircher,Juli Book

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发表于 2025-3-21 17:00:26 | 显示全部楼层 |阅读模式
书目名称Consumption and Advertising in Eastern Europe and Russia in the Twentieth Century
编辑Magdalena Eriksroed-Burger,Heidi Hein-Kircher,Juli
视频videohttp://file.papertrans.cn/237/236240/236240.mp4
概述Explores consumer cultures in Eastern Europe and Russia from the Russian Empire through to the dissolution of the USSR.Adopts a comparative perspective, tracing continuity and change over time.Highlig
图书封面Titlebook: Consumption and Advertising in Eastern Europe and Russia in the Twentieth Century;  Magdalena Eriksroed-Burger,Heidi Hein-Kircher,Juli Book
描述This book explores Eastern European consumer cultures in the twentieth century, taking a comparative perspective and conceptualizing the peculiarities of consumption in the region. Contributions cover lifestyles and marketing strategies in imperial contexts in the late nineteenth and early twentieth centuries; urban consumer cultures in the Interwar Period; and consumer and advertising cultures in the Soviet Union and its satellite republics. It traces the development of marketing throughout the century, and the changes in society brought about by democratization and the ‘Americanization‘ of consumption. Taken together, the essays gathered here make a valuable contribution to our understanding of consumption and advertising in the region.   
出版日期Book 2023
关键词democratiziation; Soviet Union; USSR; consumer culture; socialism; communism
版次1
doihttps://doi.org/10.1007/978-3-031-20204-9
isbn_softcover978-3-031-20206-3
isbn_ebook978-3-031-20204-9
copyrightThe Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerl
The information of publication is updating

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Consuming and Advertising in Eastern Europe: Concluding Commentary and Research Perspectiveser first outlining some of the central issues they address, this commentary will then relate them to the broader frame of the Soviet history of consumption. Third, it will raise specific research perspectives for the history of consumption based on cultural and new political history.
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Sascha Kugler,Steffen Girmscheid consumption and through that their own lifestyle in modernity, the chapter launches the conceptual framework of . by deconstructing prevalent images of nearly non-existent consumerism there. By the turn to twentieth century, different consumption patterns were negotiated differently across these so
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https://doi.org/10.1007/978-3-658-20675-8hese initiatives by state institutions, members of the nobility, and wealthy industrialists combined commercial interests with the charitable objective of halting rural exodus and granting social relief to people experiencing poverty. Facing economic decline and competition from cheaper commodities
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Umweltschutztechnik und Umweltmanagementhe city of Leipzig had become its most important destination, covering a third of the global fur exchange. In the wake of WWI and the ensuing economic crises, however, it faced ruin due to drastically diminished demand. While the International Fur Trade Exhibition of 1930 aimed to attract new consum
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