| 书目名称 | Consumer Innovation at the Base of the Pyramid |
| 副标题 | Emerging Patterns of |
| 编辑 | Sarah Praceus |
| 视频video | |
| 概述 | Publication in the field of economic sciences.Includes supplementary material: |
| 丛书名称 | Forschungs-/Entwicklungs-/Innovations-Management |
| 图书封面 |  |
| 描述 | Approximately one-third of the world’s population lives in poverty at the global Base of the economic Pyramid (BoP). Sarah Friderieke Praceus quantitatively investigates patterns and characteristics of a large sample of innovations developed by people living at the BoP in India. Differences and commonalities versus consumer innovations from the developed world are assessed and effects of innovation-relevant resources and contextual factors on the innovative outcomes are examined. The findings indicate that poor consumer innovators and their wealthier counterparts share similar stable demographic predispositions and preferences while the phenomenon adapts to the specific resource-scarce context and different living conditions at the BoP. Finally, user innovation research from developed markets appears not to be entirely transferable to subsistence markets. |
| 出版日期 | Book 2014 |
| 关键词 | Base of the Pyramid; Consumer Innovation; Emerging Markets; Innovation Management; User Innovation |
| 版次 | 1 |
| doi | https://doi.org/10.1007/978-3-658-05105-1 |
| isbn_softcover | 978-3-658-05104-4 |
| isbn_ebook | 978-3-658-05105-1 |
| copyright | Springer Fachmedien Wiesbaden 2014 |
发表于 2025-3-21 18:42:59
