Titlebook: Consumer Innovation at the Base of the Pyramid; Emerging Patterns of Sarah Praceus Book 2014 Springer Fachmedien Wiesbaden 2014 Base of the

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担忧

Die verschiedenen Echostrukturention-relevant resources as well as contextual factors influence the attractiveness of BoP consumer innovations. Before deriving final conclusions and implications, the major findings will be summarized. Finally, limitations will be discussed. The thesis closes with further research suggestions.

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Book 2014ic predispositions and preferences while the phenomenon adapts to the specific resource-scarce context and different living conditions at the BoP. Finally, user innovation research from developed markets appears not to be entirely transferable to subsistence markets.

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Therapeutisches Prinzip: Pyloroplastiky I highlight the importance of innovation to successfully serve subsistence markets and introduce approaches guiding BoP innovation efforts before concluding that innovation for and at the BoP requires participation of the poor themselves.

敌意

Phenomenological background for the BoP,y I highlight the importance of innovation to successfully serve subsistence markets and introduce approaches guiding BoP innovation efforts before concluding that innovation for and at the BoP requires participation of the poor themselves.

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Book 2014tively investigates patterns and characteristics of a large sample of innovations developed by people living at the BoP in India. Differences and commonalities versus consumer innovations from the developed world are assessed and effects of innovation-relevant resources and contextual factors on the

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Conceptual foundations of user innovation, its antecedents. Next the individual user’s characteristics are portrayed and this section concludes with approaches to identify promising users and techniques to take advantage of their innovation-related potential.

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Antecedents of consumer innovation at the BoP, contextual factors on commercial attractiveness of BoP consumer innovations (Research Questions 3 and 4, respectively). In order to address and answer these research questions in their complexity I developed hypotheses that shall be tested in the course of this chapter.

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Summany of findings and conclusions,tion-relevant resources as well as contextual factors influence the attractiveness of BoP consumer innovations. Before deriving final conclusions and implications, the major findings will be summarized. Finally, limitations will be discussed. The thesis closes with further research suggestions.